my new podcast, subverting SXSW

Many ask me what happened to your talk show? I’ve always wanted to be doing it. It’s my great love aside from my plays. It’s what I’d like to be spending most of my days on. Life interfered somewhat as did the expenses of a live show with that complexity of recording and the state of media streaming on the web at time. I was early.

But things are changing in my life and I’m hungry to et started again and hungry for inspiration and digging into where my heart leads me. This is what subvert is all about.  subvert is the new name for the show. I’m finally taking up ben brown on the great advice he gave me ages ago: I’m going to make this show as simple as possible and go from there. This means mostly doing one on one asynchronous interviews. As membership and donations and the right producer permit, I want to make the show real-time online as TummelVision has been. Then I’d like to grow the community big enough to draw enough folks to make regular live shows possible so that I can mash up larger crowds in conversation in person.

The talk show I want, the podcast I want still isn’t online. So I’m making it.

I’ll be at SXSWinteractive for the 14th time March 9-13.

I’ll be subverting the conference with a mini-alt one of my own: little conversations with smaller groups I tummel together that I hope to record and podcast later, environment/sound permitting.

SXSW is near and dear to my heart. I launched my solo performance career there. I’ve always done my own shows there but the exploding size of the conference has made the cost of renting a venue beyond my means. I started to “make my own” conference a few years ago when the quality of the panels decreased and the size of parties and the conference in general became huge and moved its focus away from making and innovation.

I’m inspired by my Burning Man campmates amazing RVIP lounge (a karaoke party in an RV) and the general move of the web to streams and flow.

So this will be a show without a venue. A minimally viable show. I’ll find little locations ad hoc and put interesting people and topics together freestyle like in the moment. It will be the conversations you *want* to have, not what a social marketing manager at a Fortune 50 company would like to push into your head. if you want an intimate conference and show experience with quality  follow me at @subverting during the conference and add me on Foursquare, I’ll include you . Tell me what you’re trying to figure out. What is pissing you off. What inspires you. Who you want to hear from and they SO do not have to be “celebrities.” Please for the love of the web, give me frickin *people.* Your authority doesn’t come from so-called “influence” or magazine covers it comes from your experience and what you care about. I want to talk WITH you.

But does it scale?

scalespam1
When people ask me about how I scale intimacy when I’m speaking about How to Tummel (Design for Conversation) what they’re asking is “how can I make money?”

Although I’m showing how intimacy does scale. I’m interested in this unarticulated, but intended question.

When you ask “how can I make money?” before “how can I bring value?” (or it’s seed: “”what delights both me and you?”) then you are building from fear.

My biggest problem with the speech I’ve seen Guy Kawasaki give would-be entrepreneurs “How can I take your money and get it into my pocket,” he says.

Then you’re on a habitraille you can’t get off until you change your very first underlying question. The fear breaks down to an assumption that what matters to me doesn’t matter to you. Therefore I must make stuff that “scales” that everyone will love NOT what makes sense to me. The emotional basis of this is “I can’t be myself and be loved.” That’s what the market is built on…what we create from our assumptions.

It’s just hard to believe that what we love and how we naturally are could be loved by others as well. Solution: day jobs we hate, alcohol and hockey stick graphs on start-up Powerpoints. It either sucks, or it’s a HUGE HIT.

Sustainable, happy living. An honest living (coincidentally the title of my work memoir in progress) is not either or thinking. You can have both. The answer to most either or questions is both. It’s a major mindset shift but once you make it, everything in your life looks different. And social media gives us the opportunity to connect more easily with more people. The barriers to approaching people are much lower. The barriers to being personal and genuine are culturally (and technologically) dissolving. And when you’re authentic, in public the opportunities that come are different. You can be filtered differently and you will filter differently.

You will see others for who they really and and you will be seen and feel seen. You will share what you genuinely care about and you’ll connect with others about the pieces of that that are valued by others too. Social media gives you that opportunity dozens of times a day. That gives you lots of feedback by which to observe the places of genuine intersection.

I want to keep exploring those places. That’s why I involve multiple guests on the Heather Gold Show and involve the whole room. More lines of thought and caring, more possibilities for intersection. Those nodes, they scale in a big way. But they are naturally the creation of many people. That’s how we find them collectively.

I’m not sure what to call them yet, but I’ve got a couple of contenders: truth and love.