Brandi Chastain

Flaunting her strength: Brandi Chastain’s winning strategy.

Last weekend’s phenomenal Women’s World Cup match sparked debate both in Slate and between a group of men on a San Francisco-based email list. The debate wasn’t about the phenomenal match between the U.S. and China, it was about whether Brandi Chastain was trying to advance an ad strategy or personal branding in throwing off her shirt in victory when the U.S. won the game.

Feh. That’s all I can say to that kind of yammering which misses the obvious point of this enormously meaningful event.

It’s a thrill to see some women getting attention for being competitive, strong and elegant as opposed to just getting noticed for their choice of husband It’s all about context . Chastain wasn’t flashing her thong in private, she was flaunting her strength and victory in the face of everyone. Who could deny her what she wanted at that moment? Her winning kick gave her a throne of power women once only held on their wedding day.

Was it an obvious brand play? Would any brand have even considered such a blunt show of female strength as an important symbolic image to use if Brandi hadn’t given it to the moment? I think we’d be more likely to see a fresh-scrubbed face and ponytail. Ask Martina Navratilova how many endorsement dollars her strength garnered her. This was part of changing the landscape. Endorsers will be following Brandi, not leading her. The chick is hot.

I can hardly believe that no one is saying, “What an unattractive unladylike thing to do!” (Or as I once heard from my own mother after returning home from winter hockey season: “What is that lump on your leg?– “It’s a quadricep, mum.”)

In Chastain’s rippling, clenched fist, scream of joy we all felt the double thrill of last weekend: a victory in an important soccer game, and the beginning of the end of women having to explain away their strength.

46 Replies to “Brandi Chastain”

  1. Hey would you mind letting me know which web host you’re working with?

    I’ve loaded your blog in 3 different web browsers and I must say
    this blog loads a lot faster then most. Can you recommend
    a good hosting provider at a honest price? Kudos, I appreciate it!

  2. Yesterday, while I was at work, my sister stole my iphone and tested
    to see if it can survive a twenty five foot drop, just so she can be a youtube sensation. My iPad is now broken and she has 83 views.
    I know this is totally off topic but I had to share it with someone!

  3. I like the valuable info you provide in your articles.
    I will bookmark your weblog and check again here frequently.
    I am quite certain I’ll learn many new stuff right here!
    Best of luck for the next!

  4. What i do not realize is in fact how you are no longer really a lot more well-appreciated
    than you might be right now. You are very intelligent. You know thus considerably when it comes to this matter, made me in my
    view consider it from a lot of various angles. Its like men and women aren’t fascinated except it’s something to accomplish with
    Girl gaga! Your individual stuffs excellent. All the time handle it up!

  5. May I just say what a comfort to discover somebody that truly
    knows what they’re discussing over the internet.
    You certainly realize how to bring an issue to light and make it important.
    A lot more people must check this out and understand
    this side of your story. I can’t believe you aren’t more popular because you certainly have the gift.

  6. hello!,I like your writing so so much! share we keep in touch
    extra approximately your article on AOL? I require an expert in this house to resolve my problem.

    May be that is you! Having a look forward to look
    you.

  7. I do trust all the ideas you have introduced on your post.

    They’re really convincing and can definitely work.
    Nonetheless, the posts are too brief for beginners.

    Could you please prolong them a little from next time?
    Thank you for the post.

  8. Hello there, just became aware of your blog through
    Google, and found that it’s truly informative. I’m gonna
    watch out for brussels. I’ll appreciate if you continue this in future.
    A lot of people will be benefited from your writing. Cheers!

  9. Excellent article. Keep posting such kind of information on your page.
    Im really impressed by your blog.
    Hello there, You’ve done an excellent job. I will definitely digg
    it and in my view recommend to my friends. I am sure they will be benefited from this site.

  10. I am not sure where you are getting your info, but good topic.
    I needs to spend some time learning much more or understanding more.
    Thanks for fantastic info I was looking for this info for my mission.

  11. We are a group of volunteers and starting a new scheme in our community.
    Your website provided us with valuable information to work on. You have done an impressive job and our whole community will be grateful to you.

  12. I carry on listening to the newscast talk about receiving boundless online grant applications so I have been looking around for the best site to get one. Could you tell me please, where could i get some?

  13. I just couldn’t depart your site prior to suggesting that I actually enjoyed the standard info a person provide for your visitors? Is gonna be back often to check up on new posts

  14. It is the best time to make a few plans for the long run and it’s time to
    be happy. I’ve read this put up and if I may just I wish to
    recommend you few attention-grabbing things or suggestions.
    Perhaps you could write next articles referring to this
    article. I desire to read even more things
    about it!

  15. I truly love your website.. Excellent colors
    & theme. Did you make this web site yourself? Please reply back as I’m planning to create my
    very own blog and want to learn where you got this from or
    what the theme is named. Cheers!

  16. Do you have a spam issue on this website; I also am a blogger, and I was wondering your situation; many of us have created some nice
    procedures and we are looking to trade strategies with other folks, why not shoot me an email
    if interested.

  17. I think this is among the most vital info for me.
    And i am glad reading your article. But should remark on few general things,
    The website style is perfect, the articles is really great : D.
    Good job, cheers natalielise plenty of fish

  18. May I simply say what a comfort to find somebody who really knows what they
    are talking about on the net. You actually know how to bring an issue to light
    and make it important. More people ought to
    read this and understand this side of your story. I can’t believe you’re not more popular
    because you certainly have the gift.

  19. This design is incredible! You obviously know how to keep a reader entertained.
    Between your wit and your videos, I was almost moved to start my
    own blog (well, almost…HaHa!) Excellent job.

    I really enjoyed what you had to say, and more than that, how you presented it.
    Too cool!

  20. After I initially left a comment I seem to have clicked the -Notify me when new comments are
    added- checkbox and now each time a comment is added I recieve 4 emails with the same comment.
    Is there a means you can remove me from that service? Appreciate it!

Leave a Reply

Your email address will not be published. Required fields are marked *