The new service sector: American Girl

While I was in LA for a gig I went to a mall. I ran into a group of 8 girls aged 6-10 who were all dressed to match their dolls. They informed me that this mall housed one of 3 American Girl stores in the country and they’d driven over a day to make a pilgrimmage.

I went to have a look. The word “store” doesn’t quite capture it. There is a restaurant for the dolls with a full menu; a stage show, a Disneyworld-style tour of the lives of the dolls who are all characters from American history from many races (though therer were no slave dolls, they had all been freed). And yes, you could get your dolls hair done.

I really wished I’d had a video camera so that I could share the thoughts of women who were working there, paid to cut and brushing (with toothbrushes)  the hair of the dolls of 8 year old white girls. I wish I could have talked to them at all but they were busy doing their jobs and there was no really appropriate moment to chat.

I had one Barbie doll at 8 and pulled her head off and that was that.

But in this store (which is an anthropological experience like no other I’ve had this year) there was music playing and self-affirming journals mixed in with the doll jewelry and hair products. There were even dolls that had freckles and played sports upstairs and I was astonished to find myself choked up.

4 Responses to “The new service sector: American Girl”

  1. sara Says:

    Oh goodness im 10 and i was so excited about my american girl when i was 7 i got this very cute one that was a look a like it was so pretty i would lke to know where this mall is can you tell me?

  2. Otto von Bismark, III Says:

    Yes, i can tell you. It is in HELL. the place where reptilians construct traps for the souls of children, capturing their minds with drivel and helping them project their consciousness onto lifeless automatons. Yes, this is MALL of the APOCALYPSE. A place where innocence is manipulated toward commercial will, corporate genderized tomfoolery. Or is that Tabithafoolery? Runaway from this little girls. Run away as fast as your Jane Eyre clutching hands and legs can take you.

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